They were playing across three key markets:
A national reseller network (shed market)
Local residential and commercial builds
Consumers driving demand behind the scenes
But here’s the catch: they didn’t just need more marketing.
They needed clarity. Positioning. A reason to be chosen.
So we got to work.
We dug deep and uncovered what actually made AMIA different (and worth paying attention to):
Proudly local, family-owned manufacturing → trust, craftsmanship, credibility
Serious delivery capability → national reach with low damage rates (a rare flex)
Operational efficiency at scale → consistency across Australia
The sweet spot?
A regional manufacturer with national muscle
We created a suite of high-impact content that speaks directly to each audience:
Residential: design, lifestyle, quality
Commercial: scale, compliance, reliability
Shed network: ease, efficiency, reseller value
Brand video: the big-picture “we mean business” piece
No fluff. Just clarity and confidence.
Launched March 2025, the new site was built to do two things:
Clear pathways. Defined audiences. Strong messaging. Done.
We rolled out a full-funnel digital strategy:
Organic social (consistency meets personality)
Paid ads (Google + Meta doing the heavy lifting)
SEO (because showing up matters)
We strengthened AMIA’s presence where it counts:
Partnerships with HIA and shed networks
Tools, messaging, and assets for partners to actually use
Segmented, targeted, and genuinely useful —
not the kind that get deleted in 0.3 seconds.
A clear, confident narrative across every market — finally showing the scale and capability behind the brand.
A structured, user-first experience that actually guides people to action.
Strong performance across all channels — with top 3 SEO rankings, high-performing paid campaigns, growing social reach, and consistent lead generation.
High-performing email campaigns driving strong engagement and consistent traffic back to the website.
We took AMIA from “solid regional operator” to credible national supplier — with the strategy, story, and systems to back it up.
More Visibility.
More engagement.
More leads.
And most importantly — a brand that actually knows what it stands for.
