A MARKETING ENGINE REV-UP LIKE NO OTHER

Paradox x Bellbowrie Motors

Bellbowrie Motors is the Coffs Coast’s car mecca, offering everything from Audis to 4x4s, attracting customers from far and wide. But managing 10 different car brands? That was a whole other story! Enter Paradox to rev up their marketing engine. We handled it all—from slick social media posts and eye-catching ads to brand-new websites. The result? Bellbowrie is cruising at full speed, with sales skyrocketing and their digital presence stronger than ever. Want to see how we made their marketing go vroom? Read more about the journey from parked to full-throttle success!

Bellbowrie Motors is the Coffs Coast’s automotive hero, offering everything from fancy Audis to tough 4x4s and everything in between. With a customer base spanning from the Tweed Coast to Newcastle, they’re not just a local favourite—they’re the regional destination for all things wheels. Whether you're in the market for a sleek Suzuki or a dependable used car, Bellbowrie’s got you covered, and they’ve got the whole Coffs Harbour region buzzing with their presence.

The Hurdle

Marketing mayhem

Bellbowrie Motors wasn’t just juggling car brands—oh no, they were juggling 10 of them! From Audi to Land Rover, Suzuki to Nissan, plus their own 4×4 and Outdoor division, the task of giving every brand the spotlight it deserved (without getting lost in the mix) was, well... a lot. Bellbowrie needed a marketing team that could keep all the engines running smoothly without missing a beat. Enter the need for a one-stop-shop that could manage everything—social media, advertising, photography, websites, promotions, you name it.

The Fix

All systems go

Cue the marketing magic. We took the wheel and drove Bellbowrie’s marketing strategy into the fast lane. We whipped up a dynamic plan that handled it all: everything from eye-catching radio ads and TV spots to scroll-worthy social media posts and sleek website updates. Each of Bellbowrie's 10 brands got their own moment to shine, while the entire operation stayed running like a well-oiled machine. We worked closely with manufacturers to roll out creative content and promos that made sure Bellbowrie’s marketing was always fresh, fun, and on-point.

The Finish Line

Full throttle success

And now? Bellbowrie Motors is revving its engine at full throttle. Sales are soaring, social media engagement is buzzing, and their websites are sleek and shiny (just like their cars). The Coffs Coast knows that when it comes to quality vehicles, Bellbowrie is the place to be. Whether it’s a shiny new Audi or a tough-as-nails 4x4, they’re the automotive destination everyone’s talking about.

Thanks to the marketing engine we built together, Bellbowrie Motors is cruising ahead—faster, stronger, and more successful than ever.

And Paradox? Well, we’ve since launched the Paradox Automotive product, and have started working with three other major dealerships on the East Coast of Australia, with plans to rev up our automotive marketing offering in the future.

Keen to know more – reach out using code word ‘vroom vroom’.

Keen to know more? Reach out using code word ‘vroom vroom’.