First things first, we threw subtlety out the window. Paradox isn’t about tiptoeing through the marketing maze—we’re the ones who bring a marching band. We made sure EVERYONE knew this wasn’t just any race day; it was the Coffs Coast’s must-attend social event.

FOMO-Fuelled Digital Frenzy: We came in hot with social media blitzes, high-energy video teasers, throwbacks that hit people right in the feels, and behind-the-scenes sneak peeks that had the whole coast counting down to race day.

Geo-Targeting Like a Boss: We made sure anyone within a 100km radius saw our ads—whether they were racing fans, fashionistas, or just someone who thought it was the perfect day to sip champagne and pretend to know something about horses.

Email Marketing Madness: VIP pre-sales, exclusive hospitality packages, and cheeky reminders? You betcha. We pushed those tickets out faster than a jockey at the starting gate.

Media Domination: We hijacked the airwaves with a crystal-clear message: “Forget work, it’s Coffs Cup time!”