Turning up the heat on a new wellness brand

Paradox x Refined Recovery & Wellness

Refined Recovery & Wellness needed to carve out its space in a crowded wellness market, and Paradox was ready to help. We created a bold new brand, a sleek website, and launched targeted digital ads that turned up the heat. The result? Refined Recovery & Wellness is now the go-to wellness destination on the Coffs Coast, with a strong brand, loyal customers, and a digital presence that’s as hot as their saunas. Curious about how we helped them rise above the competition? Read the full story and discover the transformation.

The Challenge

A new wellness brand looking for its voice

Refined Recovery & Wellness was brand new and needed to establish its identity in a sea of wellness competitors. The founders were ready to serve up some serious relaxation and recovery, but weren’t sure how to make their big splash in the market.

The Solution

Paradox stepped in to turn up the heat

Branding That Sizzles: We gave them a brand as cool as their ice baths and as hot as their saunas—making sure it aligned with their recovery-focused vibe.

Website that’s cooler than an ice bath: A killer website that’s sleek, easy to navigate, and made it crystal clear—Refined Recovery is the ultimate destination for wellness.

Digital Advertising: We cranked up their Google and social media ads to ensure their services weren’t just floating around out there—they were everywhere.

The Results

They’re now the coolest hot spot in town

Refined Recovery & Wellness isn’t just chilling—they’ve cemented themselves as the go-to place for recovery, wellness, and relaxation on the Coffs Coast.

Thanks to our work (and their amazing experience that delivers), they’re not just staying afloat – they’re riding the wave with a killer brand, loyal customers and a digital presence that’s as hot as their saunas.

Keen to know more? Reach out using code word ‘cool heat’.